Monthly Archives: April 2020

Greetings from Hydria Water’s new CEO

Robert Bjursten, the new CEO of Hydria Water, is now behind his desk at the company’s office in the Viared district in Borås, Sweden.

– It feels fantastic; I like hustle and bustle, and look forward to getting to grips with organisational aspects, creating forums, and working on our marketing. The staff is full of energy, and has a great deal of drive and knowledge!

At the moment, Sweden and the rest of the world is in the middle of the Covid-19 crisis; this involves a great scarcity of work, short-term layoffs, and anxiety among business owners. These are indeed unusual times to take over as a CEO, but at the moment Hydria Water’s production and sales organisation are up and running, and continue to produce, deliver, and service equipment for water treatment plants.

– It’s different, naturally; the global situation has changed. At the same time, there is nothing we can do about the situation; all we can do is adapt and move on, find new ways and learn. We are aware of the seriousness of the situation, but rather than pumping the brakes we are investing and currently hiring service personnel; at the moment, we are seeing no slump at all in our sales. During a hypothetical future decline, our goal is to make use of the time to educate the organisation, Robert says.